While providing customers with an easy-to-use yet impactful application to reduce their household food waste we will also create a scalable product which can withstand rapid growth while adapting to a changing consumer base.
https://www.loom.com/share/b4bb0a0d7847431c92d4040dec6bee22
There are 3 areas we'll focus on:
<aside> 💡 To review the UN's Sustainable Development Goal (SDG) 12.3 on food waste, click here.
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If you're looking for case studies, check these out:
How WRAP Reduced Household Food Waste in the UK by 21% in Five Years
<aside> 🌎 After a year, Fruitfully hopes to be in 2,411,658 households—that's 6,029,145 people.
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Being an app, our solution is incredibly robust and can handle an increased user base simply by allocating more server space. In terms of customer support, that will also scale as Fruitfully grows.
Our aim is to grow as fast as sustainably possible. Fruitfully will be in French as well as English. We plan to start in a pilot market such as the GTA, Vancouver, Calgary, or any other Canadian city to refine our prototype before expanding to the country as a whole.
Once we have gained a strong footing in the Canadian market and are on the way to helping the country toward achieving SDG 12.3, Fruitfully will be able to establish itself in other countries such as the United States, France, and others.
The two considerations when expanding into other countries will be increasing customer support with relevant hours and hiring a translator, if applicable.
<aside> 🔑 Expanding to adjacent sectors in HRI and retail.
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