<aside> 💡 In the UK, households waste 6.5 million tonnes of food every year, 4.5 million of which is edible. Household food waste is 70% of post-farm gate waste in the UK.

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Back in 2007, the Waste and Resources Action Programme (WRAP) started the Love Food Hate Waste (LFHW) campaign to help UK households tackle food waste. This campaign came after WRAP's research on food waste throughout the UK supply chain.

From 2007 to 2012, avoidable household food waste in the UK has been cut by an impressive 21% from 5 million tonnes to 4 million tonnes. The decrease in food waste achieved represents £3.3 billion in consumer food purchases avoided and £85 million saved in tipping fees and landfill charges by local authorities.

<aside> 💵 The average family of four can save just over £60 per month by reducing their food waste.

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The Love Food Hate Waste campaign partners with retailers, local governments, businesses, and communities to change consumer behaviour to reduce food waste. 52 major retailers, brand owners, manufacturers and suppliers have signed the agreement. The retailers represented over 90% of the UK’s grocery supermarkets. Over 300 local governments support LFHW with workshops and working with community groups, housing associations and businesses.

Retailers and brand owners have spent over £15 million to help their customers reduce food waste. However, for every £1 spent on LFHW, WRAP estimates that £500 of food is saved from being wasted—an incredible ROI. Focused trials of the community engagement approaches led participants to reduce their food waste by 50%.

Ahead of the UN Sustainable Development Goal (SDG) 12.3 target—to halve per capita global food waste at the retail and consumer levels and reduce food losses along production and supply chains, including post-harvest losses by 2030—WRAP predicts that by 2025 they should be able to reduce household food waste by half compared to 2007.

Sources

https://sdgs.un.org/goals/goal12

https://www.wrap.org.uk/content/reports-food-waste-households

https://www2.gov.bc.ca/assets/gov/environment/waste-management/organic-waste/casestudies/cs_1_wrap.pdf

https://www.lovefoodhatewaste.com/why-save-food

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All About Food Waste—Fruitfully